Happy Halloween. I'm gonna talk about commercialism. Here's a question:
Who are ads for?
Who are ads for?
The amount of times I’ve had to sit and watch an unskippable, patronising, gaudy advert and thought Jesus Fucking God who is this for, who would possibly buy your thing because of this is beyond numbers at this point. It's getting a bunch of the same Deliveroo ad on Discord that provoked this little rant in particular.
I’ve gotten so frame-perfect at skipping adverts the moment it hits 5 seconds that I could speedrun YouTube. Me at the zoo%. I understand it’s probably just to make the product memorable like those John Lewis Christmas ads but the point still stands I think. It feels genuinely kind of insulting.
One of my favourite Umami shorts I’ve rediscovered recently thanks to my recommended, 10:01 P.M, goes into this in a really neat way. Adverts that just are fully, uncannily disconnected from the human experience almost become their own form of art in a way and you can make lots of good art out of them. They leave such a bad, horrible taste in your mouth, like licking rust.
I’ve linked the short here. I really like it. It explores the problems of modern day homelessness and how the marginalised are treated and how stupid and harmful these laws are. https://youtu.be/I2-shiwvIPo?si=PnB7NymngfSMCu83
The actual advert 10:01 P.M’s music is from is fucked up, too. Check it. https://youtu.be/q_HnUbNVygg?si=n1EWQjOSAMM87KNy
(There are people in the comments getting weirdly catholic and conspiracy theory-y about it, though, so watch out for that. I kind of get it, though; it does feel a little bit like watching a deal with the devil go down in real time.)
Point is, ads are weird and scary, and they’re only getting weirder and scarier. I should write a story about evil adverts or something.
Song of the day: I Love You For Psychological Reasons by They Might Be Giants https://youtube.com/watch?v=Oesgd0NL124